Despite a controversial build-up, marketers are confident the Rio Olympics can ride the momentum from London 2012.
Samsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Marketing Week reveals the brands that will battle it out for honours at the Masters of Marketing awards, part of the Festival of Marketing on 5 and 6 October 2016.
The classic marketing principles won’t change, but prevailing uncertainty means marketers must be able to adapt campaigns in response to changing events and consumer mindsets.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
New opportunities will always arise so make sure you have the inner confidence to persevere.