Despite a controversial build-up, marketers are confident the Rio Olympics can ride the momentum from London 2012.
Samsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Marketing Week reveals the brands that will battle it out for honours at the Masters of Marketing awards, part of the Festival of Marketing on 5 and 6 October 2016.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.