Olympics 2016: Team GB on doping and building a modern British brand through partnership marketing
Team GB is turning the traditional sponsorship model on its head, instead forging collaborative brand partnerships, says head of marketing Leah Davis.
Can the Rio Olympics live up to London 2012 for brands?
Thomas HobbsDespite a controversial build-up, marketers are confident the Rio Olympics can ride the momentum from London 2012.
Olympics 2016: Samsung dominates the conversation as sponsors struggle to generate buzz
Thomas HobbsSamsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Masters of Marketing 2016: The Shortlist
Marketing Week ReportersMarketing Week reveals the brands that will battle it out for honours at the Masters of Marketing awards, part of the Festival of Marketing on 5 and 6 October 2016.
Marketing being the ‘greatest value driver’ and removing silos: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
‘Lessons learned the hard way’: Marketers on the mistakes they made while building sustainable brands
Amrit VirdiMarketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s top marketer on why being an ‘oversimplifier’ is his ‘superpower’ in the boardroom
Grace GollaschCo-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
HSBC on the ‘double punch’ of dialling up distinctive assets
Charlotte RogersFor director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.