Despite a controversial build-up, marketers are confident the Rio Olympics can ride the momentum from London 2012.
Samsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Marketing Week reveals the brands that will battle it out for honours at the Masters of Marketing awards, part of the Festival of Marketing on 5 and 6 October 2016.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.