OMD loses YSL media account

Fragrances and cosmetics company Yves Saint Laurent (YSL) Beauté is understood to have moved its entire European media account out of OMD.

Fragrances and cosmetics company Yves Saint Laurent (YSL) Beauté is understood to have moved its entire European media account out of OMD. The account is believed to be worth £3m in the UK.

The decision is understood to have been made by the Paris office, where the company’s president, Chantal Roos, and the marketing director, Laurent Houel, are based.

The company refused to comment. A spokeswoman says: “Nothing has been decided at the moment. I cannot say a word.”

YSL Beauté’s brands include Oscar de la Renta perfume, Roger & Gallet soap and Opium perfume, notorious for its poster and press campaign featuring a naked Sophie Dahl.

The controversial Opium advert was created by the company’s in house creative director, Tom Ford.

The cosmetics company was purchased by the Italian luxury goods group, Gucci, in 1999, as Gucci bid to transform itself into a global luxury goods giant to compete with sector leader Louis Vuitton-Moët Hennessy (LVMH) of France.

Comments

    Leave a comment

    Close

    Got a question?