OMD has retained the &£68m Peugeot CitroÃ«n PSA media planning and buying business for the UK after a pitch against Media Planning Group and WPP’s Group M.
COI Communications has asked its new roster of creative agencies to showcase their services and talents by literally setting up a stall at Borough Market. The event is understood to be taking place over the next two months. It is thought that the organisation has asked all its 27 roster agencies to “set out their […]
Zurich, the financial services company, has appointed Mark Searles to the new role of UK marketing director. He joins from Lloyds TSB where he was director of Create card services, which had responsibility for the Goldfish card.
Is there anything Paddy Power won’t offer odds on? The bookmaker is taking bets on which agency will win the lucrative BA account, with incumbent M&C Saatchi favourite at 5/4, and DDB a close second at 11/8. BBH and JWT are outsiders at 7/1 and 10/1 respectively. Paddy Power’s move into the ad world doesn’t […]
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.