Omega Pharma appoints VCCP

Omega Pharma, owner of brands such as Buttercup cough Syrup and Jungle Formula insect repellant, has appointed VCCP to handle its £3m advertising business.

The agency won the business after a pitch managed by The Haystack Group. The pitch was overseen by Omega’s new UK marketing director, Andy Wines.

Omega Pharma UK is part of the Belgian Omega Pharma. The brands are distributed in the UK by the Chefaro UK division.

The company’s media buying agency, AW Media, remains in place.

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