OMG Network wins RBS affiliate marketing account

RBS Insurance has appointed OMG Network to handle its affiliate marketing following a three-month pitch against other major networks including TradeDoubler.

The strategy, which will launch in December, will cover all Direct Line’s and Churchill’s general insurance products, car and home products for Privilege and NatWest, and Devitt Motorcycle insurance.

OMG managing director Oli Mathews (pictured) says they major brands in their own right as well as a part of RBS Insurance.

OMG Network has run affiliate marketing programmes for brands including Norwich Union, Virgin, Marks & Spencer and RAC since 2002.

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