The Omnicom Group is understood to have promoted vice-chairman Tim Love to the position of global co-chairman. Love was previously president of global clients for TBWA Worldwide and before that vice-chairman at Saatchi & Saatchi.
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.