Omnicom Group’s income after tax for the first quarter of 2003 is marginally up on last year – from $128.56m to $128.58m (from £80.78m to £80.8m). Worldwide revenue increased by 12 per cent to $1.9bn (£1.2bn).
Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m. The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising […]
Intercontinental Hotels Group has named David Hughes as its top marketer and is preparing to cut a number of marketing jobs. The beleaguered hotels group, formed from the demerger of Six Continents earlier this month, is restructuring its marketing teams from the top down. Hughes is now senior vice-president of sales, marketing and commerce for […]
The National Magazine Company (NatMags) is planning to launch another teenage title in the UK – a British version of US magazine Seventeen – alongside its existing title CosmoGirl!. Last week, Hearst Magazines, of which NatMags is a subsidiary, bought the US title from Primedia, in a cash deal worth $182m (£114m). Terry Mansfield, director […]
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.