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£8m Bulmers review waved on by S&N

Marketing Week

Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m. The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising […]

Intercontinental Hotels names top marketer as redundancies loom

Marketing Week

Intercontinental Hotels Group has named David Hughes as its top marketer and is preparing to cut a number of marketing jobs. The beleaguered hotels group, formed from the demerger of Six Continents earlier this month, is restructuring its marketing teams from the top down. Hughes is now senior vice-president of sales, marketing and commerce for […]

NatMags plans another teen title

Marketing Week

The National Magazine Company (NatMags) is planning to launch another teenage title in the UK – a British version of US magazine Seventeen – alongside its existing title CosmoGirl!. Last week, Hearst Magazines, of which NatMags is a subsidiary, bought the US title from Primedia, in a cash deal worth $182m (£114m). Terry Mansfield, director […]

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