Omnicom Group has bought a majority stake in independent hotshop 180 Amsterdam.
180 has shared its biggest account, Adidas, with Omnicom owned TBWA/Worldwide since 2002, and earlier this month Sony Electronics America split its $56m (£28.6m) advertising business between 180 and another Omnicom network, BBDO.
The win prompted 180 to announce the launch of its first international outpost in Los Angeles next year to handle the business.
180’s other clients include Motorola, General Motors, Amnesty and Amstel. It was founded in 1998 by managing partners Alex Melvin, Guy Hayward and Chris Mendola. In 2004, it was recognised as the world’s third most awarded agency at the Cannes Lions International Advertising Festival.
Omnicom Group chief executive and chairman John Wren (pictured) announced the acquisition today (Thursday). He says: “180 is at the leading edge of international creativity.”