On course to develop social media skills
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
Cricket bosses ready experiential drive to boost appeal
Russell ParsonsThe England and Wales Cricket Board (ECB) is looking to build on the recent success of the England national team by preparing experiential activity aimed at broadening the appeal of the sport.
Marketing Week Live is back!
Marketing WeekMarketing Week Live, the UK’s largest free marketing event, is back on 29-30th June 2010 at Olympia, London!
Christian Party “most complained about” ad of 2009
Russell ParsonsThe Advertising Standards Authority unveils the most complained about advertisements of 2009. Number one, a campaign by the Christian Party that assured people that “There definitely is a God”.
Brands in a crisis and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
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