On course to develop social media skills
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
Cricket bosses ready experiential drive to boost appeal
Russell ParsonsThe England and Wales Cricket Board (ECB) is looking to build on the recent success of the England national team by preparing experiential activity aimed at broadening the appeal of the sport.
Marketing Week Live is back!
Marketing WeekMarketing Week Live, the UK’s largest free marketing event, is back on 29-30th June 2010 at Olympia, London!
Christian Party “most complained about” ad of 2009
Russell ParsonsThe Advertising Standards Authority unveils the most complained about advertisements of 2009. Number one, a campaign by the Christian Party that assured people that “There definitely is a God”.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
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