On course to develop social media skills
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
The England and Wales Cricket Board (ECB) is looking to build on the recent success of the England national team by preparing experiential activity aimed at broadening the appeal of the sport.
Marketing Week Live, the UK’s largest free marketing event, is back on 29-30th June 2010 at Olympia, London!
The Advertising Standards Authority unveils the most complained about advertisements of 2009. Number one, a campaign by the Christian Party that assured people that “There definitely is a God”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.