‘On your bike’, says Halfords

Hindsight is a wonderful thing. And there must be someone at Publicis Paris who wishes its latest international new business brochure could be pulled.

Publicis London is showcased in a double-page advertisement which reads “Rubber, chains and pain. You’ll love it.” The copy goes on to talk about a “no-nonsense” campaign which it says is “building their (cyclists) excitement about Carrera bikes and their awareness of Halford’s as the place to go for the serious biker.”

It is uncertain, however, whether Publicis still actually believes that. Halford’s shifted its 9m account into Abbott Mead Vickers. BBDO three weeks ago, following a tense divorce.


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