On your trademarks… get set… smile

People trademark all sorts of ideas and possible brand-names for future projects they may be planning.

But the Diary was totally impressed by the foresight of one Sheridan Simove, who has taken the rather astute step of trademarking the phrase: “The Trademark Office has no sense of humour”.

The Diary can only wonder how well that went down at the Trademarks Office, and whether their reaction actually proved or disproved the point.


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