One 2 One plans 20 marketing lay-offs in major UK restructure

One 2 One is expected to make more than 20 marketing staff redundant in a major restructure.

The network operator, which is owned by Deutsche Telekom, aims to shed a total of 900 jobs across its business. About 500 of these losses will be compulsory or voluntary redundancies, with the remainder coming from natural attrition. The cuts represent about 13 per cent of One 2 One’s 7,000-strong workforce.

It is understood that there will be up to 250 redundancies in the corporate and commercial division, which employs more than 1,000 people. The division includes the marketing department, which has more than 150 employees.

Redundancies will also be made at customer service centres. The UK’s fourth-largest mobile network believes that, in a mature market, there is a reduced need for call centre support to serve new customers.

Apart from preparing for the launch of third-generation mobile phones, One 2 One is rebranding as T-Mobile, the name of Deutsche Telekom’s mobile network in Germany.

Last month Orange, the UK’s number two network, announced that it was making 650 job cuts. Vodafone, the largest network, is axing around 600 staff in the UK while mm02, formerly BT Cellnet, is expected to make 1,000 job cuts across Europe.

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