One 2 One sign Gary Oldman for campaign
One 2 One has signed British actor Gary Oldman to appear in its latest TV advertising campaign. The ad will follow the format of previous ads for the mobile communications network, which have featured celebrities such as Zoe Ball and Kate Moss talking about who they would like to have a ‘one to one’ with. Filming for the latest ad begins in Hollywood next week and will break on TV in May. It is the first time Oldman, who has starred in a number of box office hits including JFK, Air Force One and Hannibal, has appeared in a TV ad. The ad is being created by Bartle Bogle Hegarty and media buying will be handled by StarCom Motive.