One 2 One sign Gary Oldman for campaign

One 2 One has signed British actor Gary Oldman to appear in its latest TV advertising campaign. The ad will follow the format of previous ads for the mobile communications network, which have featured celebrities such as Zoe Ball and Kate Moss talking about who they would like to have a ‘one to one’ with. Filming for the latest ad begins in Hollywood next week and will break on TV in May. It is the first time Oldman, who has starred in a number of box office hits including JFK, Air Force One and Hannibal, has appeared in a TV ad. The ad is being created by Bartle Bogle Hegarty and media buying will be handled by StarCom Motive.


Lucky second wind for Baileys

Marketing Week

It’s interesting to note that the revival of Baileys has been put down to its judicious sponsoring of Sex in the City (MW March 29), enabling it to capture a new and younger market. This contrasts with the lack of success other brands have had in reviving their fortunes. The sponsorship is important, but surely […]

Football’s not so perfect a pitch

Marketing Week

The recent trademark ruling against Arsenal, allowing a fan to continue selling unofficial merchandise, is probably wrong and will I hope be reversed on appeal. However, this ruling, combined with the mighty Manchester United announcing a sharp downturn in merchandising revenues, confirms our view that football clubs are not brands. Heresy, I hear you cry. […]


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