One brand extends into bread

The One brand, part of Global Ethics the organisation that develops profitable consumer products to fund projects in the developing world, is launching a bread range.

/n/k/n/OneBread.jpg

The One Clever Loaf range includes a white high fibre loaf and a malted wheatgrain loaf with seeds. It is the next in a number of brand extensions planned by the organisation.

Profits from the loaf will fund start-up bakeries in Africa to help local families generate income and provide food for the community.

Marketing and brand chief Ashley Stockwell told Marketing Week earlier this year that the foundation was planning two new launches this autumn.

It currently produces ethically sourced bottled water, eggs and toilet roll under the One brand and all profits from sales go towards funding relevant projects in the developing world.

The company aims to develop products where it can provide an ethical alternative to the market leading brands with the same quality.

The One Clever Loaf will be available in Tesco from 29th October and will roll out to other retailers later this year.

Read our exclusive profile of Ashely Stockwell here

Recommended

/p/y/u/TescoSales.jpg

Tesco ends Double Points and cuts prices

Rosie Baker

Tesco is taking a step back from loyalty driven marketing by ending its Double Points Clubcard promotion and announcing £500m worth of price cuts in a move that could trigger a fresh price war amongst the supermarkets.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now