Online car dealer Autobytel calls review

Autobytel, the internet car retailer, is reviewing its media planning and buying account. It is not known whether incumbent agency MediaVest Manchester is planning to repitch.

It is understood that the online retailer plans to boost its media spend as part of the review, which is being handled by the AAR. It currently advertises online and in specialist car publications. MediaVest won the account in 2002, it had previously been held by Zed Media, a division of Zenith Media (MW March 14, 2002).

Autobytel’s advertising is handled in house and it is not clear whether this will be affected by the review. The company has used Grey for its creative work.

Autobytel parent company Inchcape recently appointed full-service agency Frank the Agency to its creative account, although it is not clear whether Frank will work with the car retailer.

Autobytel declined to comment on its plans. In 2001 it launched a &£2m press and radio campaign through Edge GMC and Zenith, but last year it spent just &£80,000. Autobytel is one of the most successful online car dealerships. It was launched in 1999 to give consumers the chance to research and compare, free of charge, all makes and models of cars and place a request to buy a car online.

Recommended

A fearsome fob for keyring yobs

Marketing Week

When Dr Klaus Maerten hurt his foot in a skiing accident, he can have had no idea that the air-cushioned shoe he invented with his friend Dr Funck using old rubber tyres would have had such an impact on popular culture. Without their trusty Doc Martens, how would the mods and rockers have stoved each […]

FCB beats two to Heal’s ad business

Marketing Week

FCB London is understood to have won the advertising account for contemporary furniture and home accessories retailer Heal’s. Leagas Delaney and Vallance Carruthers Coleman Priest are also believed to have pitched for the account. It is thought that incumbent DDB London, which has held the business for nine years, did not repitch despite being invited […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now