Google appears to have taken a stand on Russia’s anti-gay laws today (7 February) to coincide with the opening of the Sochi Winter Olympics with a doodle borrowing a line from the Olympic Charter about diversity.
Bauer Media has signed up Bacardi and H&M for the launch of its new digital magazine, The Debrief, which will be funded by native advertising.
It’s satisfying and timely to hear Mark Ritson call for a focus on Small Data over Big Data. A report published this week by The World Federation of Advertisers and The Customer Framework found that across 47 member organisations the secret to tangible data success needs is a strategic focus on what data is needed and how it […]
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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