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Google takes stand on Russia’s anti-gay laws with doodle
Lara O'ReillyGoogle appears to have taken a stand on Russia’s anti-gay laws today (7 February) to coincide with the opening of the Sochi Winter Olympics with a doodle borrowing a line from the Olympic Charter about diversity.
Bauer Media launches native advertising-funded digital magazine
Sarah VizardBauer Media has signed up Bacardi and H&M for the launch of its new digital magazine, The Debrief, which will be funded by native advertising.
Letters: Think small but also smart
Tess WaddingtonIt’s satisfying and timely to hear Mark Ritson call for a focus on Small Data over Big Data. A report published this week by The World Federation of Advertisers and The Customer Framework found that across 47 member organisations the secret to tangible data success needs is a strategic focus on what data is needed and how it […]
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Marketers on proving effectiveness when the economy is against you
Niamh CarrollLinking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.