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Meet the digital brands staking their claim to the high street
Once accused of killing off traditional stores, online retailers are ramping up their focus on physical retail as the worlds of online and offline merge post-lockdown.
The trend for retail brands that started life as pureplay online operators to expand offline into physical stores is not a new one.
However, rapid changes in consumer behaviour caused by the pandemic, coupled with cheaper properties resulting from the exit of failed old school retailers, are combining to create a new merging of online and offline retail strategies.
