Online retail must take international view

Timeliness of delivery is also key to customer service and boosting customer loyalty, so delays caused by lost or misplaced goods or documentation cannot be afforded.

If a solution is to be found, its ease of use cannot be underestimated. Since typing in a full address, rather than just a postcode, can consume up to 80% of the time spent inputting delivery information, organisations considering international sales need to put in place a solution that is as quick and easy as the best postcode look-up solutions available for UK addresses.

If simply adding this technology to an existing etail site can open up massive new markets and opportunities, can any business afford to miss out?

Emma Gooderham, Managing director, World Addresses


Use pay-as-you-go systems to develop relationships

Marketing Week

I read your article on “How to retain customers and build brand loyalty” (MW 9 September) with great interest. While using transactional data and web-based metrics is a good start in helping brands to build and maintain relationships, it is still only pecking around the edges of the wealth of customer data available from visitors’ […]


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