Sales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease. Read full article here.
Apple has increased its share of the UK smartphone market but its sales are faltering elsewhere in Europe, according to the latest sales figures from Kantar Worldpanel.
Barclays is reviewing the marketing structure for its UK retail banking operations following the departure of marketing director Emmet Burns.
B&Q is overhauling its pricing strategy by replacing the complex promotional structure with a simple system that it claims “removes the need for shopping around”.
The third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
Leading creators reveal how to harness the power of augmented reality for brand marketing.
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Eve Williams says her focus in her new general management role will be ‘delivering for customers’, aided by her marketing background.
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