The latest IMRG Capgemini e-retail Sales Index results revealed online sales saw a total spend of £4.5bn in May, an equivalent of £73 for every person in the UK.
According to the report, online shopping increased by 3% compared with April this year, with many online retail categories impacted by the World Cup.
Alcohol sales jumped 23% in May, and electrical goods by 13%, as people sought to upgrade their TVs ahead of the tournament. Clothing also rose by 32% over the past year, boosted by sales of sportswear.
Tina Spooner, director of information at IMRG, said, “Year to date, the UK e-retail market has grown 14%, which is in line with our predictions for this year. With recent research suggesting that over half of consumers believe the economy is now recovering from the recession, it is evident that e-retailers have already started to benefit from an increase in consumer spending.”
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