Online the key difference for retailers’ sales and marketing success over Christmas
With the dust settling on Christmas 2015, online expertise looks to have made the biggest difference for brands – both in terms of sales and marketing.
M&S chief Marc Bolland says marketing ‘stronger than ever’ as he resigns following poor Christmas
Thomas HobbsM&S chief executive Marc Bolland surprised the retail industry by announcing his retirement this morning (7 January) but insists he’s leaving its marketing division in a stronger place than when he joined six years ago despite GM sales continuing to fall.
John Lewis sees online sales take off over Christmas as shop performance disappoints
Thomas HobbsJohn Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
M&S and Aldi the big winners in the closing stages of Christmas ad battle
Thomas HobbsWith just over a week to go until the big day, Aldi has so far produced the most effective Christmas campaign as M&S sees a late surge in consumer buzz.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
Surviving recession, shifting loyalty, understanding consumers: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
F1 celebrates the power of athlete activism with return to the track
Matt BarkerAhead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
Amazon, TikTok, Facebook: 5 things that mattered this week and why
Marketing Week ReportersFrom the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.