Online the key difference for retailers’ sales and marketing success over Christmas
With the dust settling on Christmas 2015, online expertise looks to have made the biggest difference for brands – both in terms of sales and marketing.
M&S chief Marc Bolland says marketing ‘stronger than ever’ as he resigns following poor Christmas
Thomas HobbsM&S chief executive Marc Bolland surprised the retail industry by announcing his retirement this morning (7 January) but insists he’s leaving its marketing division in a stronger place than when he joined six years ago despite GM sales continuing to fall.
John Lewis sees online sales take off over Christmas as shop performance disappoints
Thomas HobbsJohn Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
M&S and Aldi the big winners in the closing stages of Christmas ad battle
Thomas HobbsWith just over a week to go until the big day, Aldi has so far produced the most effective Christmas campaign as M&S sees a late surge in consumer buzz.
Peter Field responds to ’emotional’ critics of purpose research
Manny PhamPeter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
At a loss with pricing? Try applying behavioural science
Richard ShottonA good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
Tesco, Facebook, TSB: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
‘Keep it simple’: Camelot’s Keith Moor on the secret to being an effective marketing leader
Lucy TesserasAs Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.