Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
Hearst Corporation, parent company of Nat Mags’ titles Esquire and Cosmopolitan, is to buy digital marketing agency iCrossing in a deal worth an estimated $325m (£221.4m).
Only 2% of respondents trust advertising the most as a source of information when choosing a product or service, according to a study by customer experience specialists Satmetrix.
Despite the challenges of inflation and the war in Ukraine, The Carlsberg Group is continuing to invest in premiumisation and strengthening its alcohol-free portfolio.
Asda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.