Online video in vogue as viewer share index rises
Marketing Week’s roundtable in association with Google asks if brands are in a position to take advantage of the far-reaching potental of online video.
Marketing Week’s roundtable in association with Google asks if brands are in a position to take advantage of the far-reaching potental of online video.
Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
Hearst Corporation, parent company of Nat Mags’ titles Esquire and Cosmopolitan, is to buy digital marketing agency iCrossing in a deal worth an estimated $325m (£221.4m).
Only 2% of respondents trust advertising the most as a source of information when choosing a product or service, according to a study by customer experience specialists Satmetrix.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.