Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
Hearst Corporation, parent company of Nat Mags’ titles Esquire and Cosmopolitan, is to buy digital marketing agency iCrossing in a deal worth an estimated $325m (£221.4m).
Only 2% of respondents trust advertising the most as a source of information when choosing a product or service, according to a study by customer experience specialists Satmetrix.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.