Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
Hearst Corporation, parent company of Nat Mags’ titles Esquire and Cosmopolitan, is to buy digital marketing agency iCrossing in a deal worth an estimated $325m (£221.4m).
Only 2% of respondents trust advertising the most as a source of information when choosing a product or service, according to a study by customer experience specialists Satmetrix.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.