Only 1% of fundraising complaints about chuggers

Charity direct mail solicited almost five times as many complaints from the public as so-called “chugging”, according to independent body the Fundraising Standards Board (FRSB).

Almost three quarters (74%) of the 26,349 complaints received by charities registered with the FRSB were about direct mail sent through the post, whereas face to face fundraising solicited just 1%.

The 515 charity members received 2,772 complaints about telemarketing and door-to-door fundraising attracted 1,308.

The FRSB says the number of complaints must be considered in context of the 500m number of contacts made by the charities over the year.

The organisation only took 20 of the total complaints through to stage two of its investigation procedures and only one went to full adjudication.

Chairman Colin Lloyd says the report show that the “public does have concerns about fundraising but that members are responding and dealing with complaints “very well.”

The second annual review from the fundraising improvement body is not being compared to the first as the number of organisations has increased and the reporting methods have changed.

Recommended

BAA and JCDecaux to renegotiate airport deal

Marketing Week

BAA and JCDecaux have ended their existing pan-airport outdoor advertising space agreement following changes to BAA’s portfolio. Airport owner BAA has had to sell Gatwick Airport following a recent Competition Commission report and is looking at the structure of its business. BAA and JCDecaux Airport state that they have jointly agreed to terminate their existing […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now