Only three titles see circulation rise

The Evening Standard, The Sunday Times and Daily Star were the strongest year on year performers in the latest Audit Bureau of Circulations (ABC) figures for March.

The biggest drop in the 6 months to March came from The Independent on Sunday, which fell by almost 21% to 169,777, and was down 6.53% month on month. Its weekday equivalent also fell by 15.44% year on year to 204,384.

News International’s The Sun pushed passed the three million mark, despite a 2.17% year on year fall. News of the World also stayed above three million, but fell 6.24% year on year. The Sunday Times enjoyed a 0.02% rise to 1.2 million, while The Times fell 2.37% to 612,058.

Trinity Mirror newspapers, the Daily Mirror saw a 9.29% year on year drop to 1.365 million, while the Sunday Mirror faired just as badly with a 8.34% to 1.2 million.

Every national morning title recorded circulation drops year on year. Telegraph Media Group titles suffered falls, with The Daily Telegraph declining 5.29% to 831,296 and The Sunday Telegraph falling 3.61% to 609,682. However, both titles experienced slight increases month on month.

The Financial Times fell 2.62% year on year to 436,797, but managed a month on month rise of 2.58%.

Guardian News & Media’s The Guardian also enjoyed a month on month rise, but fell 3.31% year on year to 348,494. It was a similar story for The Observer, which saw a slight month on month rise, but a 4.93% year on year fall to 434,906.

For Express Newspapers, the Daily Star was the only title to return a year on year rise, up 2.15% to 752,748. However, all its titles enjoyed a month on month rise.

The total average circulation for the daily newspaper market fell by 4.98%, while the total Sunday market fell 6.45%.


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