Oooh, what a picture!

The Diary loves photographs. Many a long hour on holiday has been spent with a telephoto lens on the hotel balcony, and the results are always eagerly awaited. You can imagine the joy, then, when a “Priority Service” envelope – with free film – was dropped onto the Diary’s desk.

Was this a forgotten film? Or, even better, someone else’s snaps delivered by mistake. Sweaty-palmed, the envelope was ripped open… to reveal an invitation to a seminar organised by Mason Zimbler, on the subject of brand focus. Ah well.

The gag, however, was lame enough to make it past the Diary’s quality control system. And the photos were quite funny. But please, next time, don’t get the Diary so excited. It’s bad for the heart…

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