Opinions on Design
Opinions on Design
Opinions on Design
Aviva, O2 and Heineken are working together to find ways to develop the effectiveness of their staff in a bid to develop the “marketers of the future”.
Morrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.
Accor, the hotels group that owns the ibis, Novotel and Mercure brands, is revamping its ecommerce platform and loyalty programme in a bid to ward off competition from distribution sites such as Expedia.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.