Brands team up to create future marketers
Russell ParsonsAviva, O2 and Heineken are working together to find ways to develop the effectiveness of their staff in a bid to develop the “marketers of the future”.
Morrisons launches £2m lottery
Rosie BakerMorrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.
Accor revamps site and loyalty programme
Russell ParsonsAccor, the hotels group that owns the ibis, Novotel and Mercure brands, is revamping its ecommerce platform and loyalty programme in a bid to ward off competition from distribution sites such as Expedia.
Marketing and Machines: Can AI ever be truly creative?
Marketing Week PartnerThe last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
Marketoonist on the pace of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Target customers’ big similarities, not their little differences
JP CastlinAll too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share.
McDonald’s, Sky and Amazon slashed ad spend as lockdown hit
Sarah VizardSome brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic.
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