Brands team up to create future marketers
Russell ParsonsAviva, O2 and Heineken are working together to find ways to develop the effectiveness of their staff in a bid to develop the “marketers of the future”.
Morrisons launches £2m lottery
Rosie BakerMorrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.
Accor revamps site and loyalty programme
Russell ParsonsAccor, the hotels group that owns the ibis, Novotel and Mercure brands, is revamping its ecommerce platform and loyalty programme in a bid to ward off competition from distribution sites such as Expedia.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Marketing That Matters: How automation helps Uswitch succeed amid ‘cut-throat’ competition
Marketing Week ReportersUswitch’s marketers explain how the comparison brand stays ahead of rivals, diving into its paid search automation journey and its shift from a channel-focused to a customer-focused approach to marketing.
Marketing Week Top 100 2021: The top food and drink marketers
Marketing Week ReportersMarketing Week reveals the top 10 food and drink marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Nestlé on why global sustainability always needs a local slant
Marketing Week ReportersViewing sustainability as a ‘key component’ of the brand, Nestlé global CMO Aude Gandon believes wider issues like climate change and social justice can be addressed on both a global and local level.
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