McVitie’s masterbrand campaign generates 87% ROI spike
Seb JosephUnited Biscuits is to become more experimental in how it markets McVitie’s brands on and offine as it dials up investment in the masterbrand after the first wave of activity for the brands in the portfolio delivered 87 per cent ROI on media spend.
Virgin, Direct Line, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Almost two-thirds of female marketers considered quitting due to Covid
Matthew ValentineA staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
‘Sneaky sexism’ is on the rise in advertising
Lucy TesserasMuch has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.
Meet the female marketers thriving in male-dominated sectors
Megan TatumFrom energy and transport to logistics and tech, female marketers are bringing their own style of leadership to traditionally male-dominated sectors and hoping to break down barriers for the next generation.
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