Opodo appoints marketer as it moves to reposition beyond flights-only proposition

Opodo, the online travel company, has appointed former lastminute.com marketer Stephan Uhrenbacher as commercial director, responsible for repositioning the online travel brand as more than a site that sells flights.

Uhrenbacher will oversee the company’s sales and marketing strategy across the UK, France, Germany, Italy and the Nordic regions. The company has not had a permanent commercial director since Karen Richardson left more than a year ago. Managing director of the French subsidiary Luc Bourcey held the position during the interim period.

Country manager Neil Mott has marketing responsibilities in the UK and will report to Uhrenbacher. Mott oversaw an agency review last year and appointed Karmarama to the &£2.5m advertising account. Leagas Delaney had been the incumbent.

Uhrenbacher was most recently chief executive officer of DocMorris, Europe’s largest online pharmacy. He is also a former head of northern Europe for lastminute.com and the founder and managing director of German travel site Travel Channel GmbH.

Opodo was created by nine European airlines and launched in Germany in November 2001; the UK division was created in January 2002. Global distribution system Amadeus took a controlling stake in the company in June last year, which it increased to 74 per cent earlier this month.

Opodo is keen to bolster its scale to take on competitors such as Travelocity and Ebookers. It wants to expand its offering beyond flights and has recently acquired a number of European internet companies, such as French package holiday operator Karavel.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now