Opodo has shortlisted Elvis, HHCL/Red Cell, Karmarama, and Lowe to handle its &£2.5m advertising business. Incumbent Leagas Delaney has declined to repitch for the UK business, but has retained the account in Germany.
In a round-up of disasters Coke’s Dasani ‘fiasco’ is cited as the worst, but don’t believe the hype.
Labour MP Debra Shipley has renewed her attack on advertising high fat, high salt food to children, with the launch of the Children’s Food Bill in Parliament yesterday.
MasterCard has promoted Jeremy Nichols to senior vice-president and commercial director for Europe. He will be responsible for the marketing for the MasterCard and Maestro brands.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.