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Mark Ritson: Before falling over backwards to use virtual reality, get the basic tenets of marketing right

Mark Ritson

There is a hugely depressing article this month in The Marketer, the Chartered Institute of Marketing’s magazine. The article describes the latest advances in augmented reality and virtual reality and concludes, rather breathlessly, that both technologies ‘offer promising results for marketers’ looking to ‘bridge the gap between consumer and product and close the online-offline divide’.

Trends 12 03 15 politics version 2
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Political marketing failing to engage young Britons

Jonathan Bacon

With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.


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