Optio-Health Products appoints Vinnie
Optio-Health Products has appointed advertising agency Vinnie to develop the first campaign for its vitamin drink Optio.
Optio-Health Products has appointed advertising agency Vinnie to develop the first campaign for its vitamin drink Optio.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.