Orange and Barclaycard first to launch contactless payment

/x/a/d/orange160.jpg

Orange and Barclaycard have launched a mobile payments service that lets users pay for items via their phones at retail outlets including Eat, Pret A Manger and Subway.

The service called Quick Tap lets users pay for items up to the value of £15 in a single transaction by tapping their phones against compatible NFC readers.

Other telecom providers have NFC handsets close to launch. O2 will partner with Visa to deliver its “mobile wallet” contactless payment service in the second half of this year.

Quick Tap sees payments made through a chip in the device’s SIM card, which is connected to a user’s Barclaycard, Barclays debit or Orange Credit Card. Users can then transfer up to £100 to the device.

Users can activate the service via an app that is installed on their device and confirm payment by entering a secure PIN.

Pippa Dunn, Orange VP, says: “Orange Quick Tap is the first of its kind, a service that allows you to pay for everyday items just by tapping your phone wherever you see the contactless payment symbol.

The service launches officially today and will be available to all Orange customers using Quick Tap handsets.

The service will initially be available on Samsung Tocco Lite and Samsung Tocco Quick Tap handsets with other supporting devices to follow.

The launch will be supported by an integrated marketing campaign although exact details of its executions were not disclosed.

This story first appeared on newmediaage.co.uk. For more digital stories and analysis from NMA click here now

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now