Orange has appointed Bernard Ghillebaert as executive vice-president of marketing, products and technology, to replace Richard Brennan, executive vice-president global brand, marketing and products, who is leaving the UK. Vice-president of brand marketing Jeremy Dale is also leaving the company, without a job to go to….
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
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Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.