Orange has bought all the advertising space on MSN UK tomorrow (Thursday), including MSN Hotmail and MSN Messenger, to promote its pay as you go services in the run-up to Christmas. The deal is said to be the biggest one-day takeover in MSN UK’s history, giving Orange 100 million impressions. Media planning and buying was through Initiative; creative by Craik Jones Watson Mitchell Voelkel.
Royal Mail is increasing the price of a first-class stamp by 2p to 30p from April next year. The increase is designed to prepare the organisation for open competition in 2006.
PepsiCo is buying General Mills out of the joint venture Snack Ventures Europe.
The National Exhibition Centre in Birmingham is seeking a marketing and development director. The role involves responsibility for setting strategy and developing the identity of the venue.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.