Orange has bought all the advertising space on MSN UK tomorrow (Thursday), including MSN Hotmail and MSN Messenger, to promote its pay as you go services in the run-up to Christmas. The deal is said to be the biggest one-day takeover in MSN UK’s history, giving Orange 100 million impressions. Media planning and buying was through Initiative; creative by Craik Jones Watson Mitchell Voelkel.
Royal Mail is increasing the price of a first-class stamp by 2p to 30p from April next year. The increase is designed to prepare the organisation for open competition in 2006.
PepsiCo is buying General Mills out of the joint venture Snack Ventures Europe.
The National Exhibition Centre in Birmingham is seeking a marketing and development director. The role involves responsibility for setting strategy and developing the identity of the venue.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.