Orange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. Read the full story here.
Not surprisingly, marketers earn more in London than anywhere else in the country. The average marketing salary in the capital is £47,963, which is more than 45% higher than in Wales (£32,915). The sample for Wales was much smaller than for the capital, but it demonstrates how London and the south-east (average salary £44,005) remains […]
Debenhams and M&S have reported modest sales increases over the festive period, as discounting helped entice shoppers.
Morrisons claims to have posted “record” Christmas figures in the six weeks to 1 January, boosted by the final week before Christmas.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.