Orange makes tablet debut
Orange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. Read the full story here.
Salary survey 2012: Salaries in the regions
Josie AllchinNot surprisingly, marketers earn more in London than anywhere else in the country. The average marketing salary in the capital is £47,963, which is more than 45% higher than in Wales (£32,915). The sample for Wales was much smaller than for the capital, but it demonstrates how London and the south-east (average salary £44,005) remains […]
Promotions boost M&S and Debenhams
Rosie BakerDebenhams and M&S have reported modest sales increases over the festive period, as discounting helped entice shoppers.
Morrisons reports record Christmas performance
Rosie BakerMorrisons claims to have posted “record” Christmas figures in the six weeks to 1 January, boosted by the final week before Christmas.
Did Ronaldo damage Coke’s brand? It depends where you were standing
Mark RitsonOur trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Why brands that put customer experience first are now reaping the benefits
Morag Cuddeford-JonesOrganisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
Why Evian made the call to retire its roller-skating babies
Manny PhamA key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
The future of marketing careers? Marketing, data, tech and digital in harmony
Colin LewisAfter a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
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