Orange is understood to be talking to agencies about its £4m digital media planning and buying business, which is held by Initiative Media.
Orange is understood to be talking to agencies about its &£4m digital media planning and buying business, which is held by Initiative Media.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.