Orange picks KLP to promote music sponsorship brief

Orange has appointed Euro RSCG KLP to handle its multi-million pound international music sponsorship and partnership business.

Orange has appointed Euro RSCG KLP to handle its multi-million pound international music sponsorship and partnership business.

Seven agencies competed for two briefs – sports and entertainment.

Havas Partnerships – a pitch team from a selection of the group’s agencies – responded to both briefs, with Euro RSCG leading the entertainment pitch. Paris-based Havas Sports won the sports account.

Orange has identified content delivered through entertainment and sports sponsorships and partnerships – including online, IPTV, mobile communications or fixed-line telecoms – as a key platform for success.

The mobile operator’s group director of sponsorships and public relations Serge Valentin says: “Havas Partnerships won not only because of its strong track record in creating brand owned properties but also because of its clear vision for the new world Orange brand.”

Comments

    Leave a comment