Orange to appoint Naked Communications

Orange is poised to appoint Naked Communications to handle its strategic media planning in the UK. It is understood the agency, which formerly worked with 3, will be appointed once a decision has been made on Orange’s global media agency, a battle being fought between OMD and Media Planning Group.


Redwood loses AA’s mag account

Marketing Week

Redwood lost Centrica-owned AA’s magazine publishing account to John Brown Publishing (now called John Brown Citrus Publishing) in 2001 and not Forward as reported in MW last week. JBCP lost the account recently to Forward.

Slim-Fast appoints iD

Marketing Week

iD, the brand experience agency, has been appointed to carry out a nationwide sampling campaign to support the relaunch of Slim-Fast. The campaign starts this month.


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