Orange is poised to appoint Naked Communications to handle its strategic media planning in the UK. It is understood the agency, which formerly worked with 3, will be appointed once a decision has been made on Orange’s global media agency, a battle being fought between OMD and Media Planning Group.
Redwood lost Centrica-owned AA’s magazine publishing account to John Brown Publishing (now called John Brown Citrus Publishing) in 2001 and not Forward as reported in MW last week. JBCP lost the account recently to Forward.
Virgin Radio has promoted Louise Reeves to head of sponsorship. She joined the station three years ago and most recently held the position of sponsorship account manager.
iD, the brand experience agency, has been appointed to carry out a nationwide sampling campaign to support the relaunch of Slim-Fast. The campaign starts this month.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.