Orange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Concerned moralisers have long contended, to little avail, that professional footballers’ poor behaviour on and off the pitch is contributing to a rise in yobbishness among the nation’s youth. The Diary has at last found evidence that these Cassandras may be partly right – but it’s not impressionable teenagers who are being led astray. For […]
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to creative marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.