Orange is to take legal action against easy entrepreneur Stelios Haji-Ioannou over his plans to use the colour orange for his rival mobile phone service easyMobile, set to launch next month.
I’d like to clarify points raised in your news piece “CIM searching for director to stem membership loss” (MW February 10). Unfortunately, the article takes a rather simplistic view of the Chartered Institute of Marketing’s membership numbers without providing the proper context, and therefore does not paint an accurate picture. It is important to realise […]
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Concerned moralisers have long contended, to little avail, that professional footballers’ poor behaviour on and off the pitch is contributing to a rise in yobbishness among the nation’s youth. The Diary has at last found evidence that these Cassandras may be partly right – but it’s not impressionable teenagers who are being led astray. For […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.