Orange unveils first Fallon Gold Spot ad

Orange has unveiled the first Orange Gold Spot cinema advertising from Fallon, which stars Emilio Estevez.

Orange has unveiled the first Orange “Gold Spot” cinema advertising from Fallon, which stars Emilio Estevez.

Fallon was awarded the business in earlier this year and took over from Mother. The ads have a new theme with the well-known characters from the Orange Film Board now working for Orange Film Studios Mr Dresden and Elliott. They now re-purpose existing films rather than hearing pitches from celebrities for new projects.

The ad shows Estevez, star of Young Guns and The Breakfast Club, on the red carpet for the premiere of £re-envisioned” film Saving Private Ryan’s Number. Estevez does not realise that a mobile phone has been inserted into the film and is horrified when he finds out.

The cinema advertising has been extended for the first time to include a digital campaign by Poke. The digital campaign spoofs how movies are promoted on the web.


UKRD bids for The Local Radio Company

Marketing Week

The Local Radio Company (TLRC) has received a bid from rival radio group The UKRD Group that values the company at more than £1 million. UKRD already owns 13.51% of TLRC and is offering 2 pence a share, which makes the offer worth £1.24 million. The Local Radio Company owns 20 radio stations including Sun […]

Ecover hires Interbrand to help boost sales

Marketing Week

Green household products brand Ecover has hired branding agency Interbrand to help it boost global sales. The agency says it has been appointed to work on a “large scale initiative” to boost sales across a “broad and dynamic range of categories and geographies.” The Interbrand hiring follows the brand’s appointment of its first international sales […]

CLG appoints Meteorite for equality campaign

Marketing Week

Communities and Local Government (CLG) has appointed Meteorite to develop a national diversity and equality campaign for the Fire and Rescue Service. The direct marketing agency won the business following a four-way pitch against Tequila, TMW and Chemistry. The process was handled by the Central Office of Information (COI). Meteorite will work with a specialist […]


    Leave a comment