OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
The Milk Development Council (MDC) is seeking a marketing director to drive forward marketing of the milk industry and dairy products. It is understood that this is a new position. The marketing division of the MDC was set up at the end of 2002 to help increase farmers’ income from dairy products by improving links […]
There are moments in life when it’s brought home to you with blinding clarity exactly where you stand in the food chain. For everyone involved in financial services communications, there was just such a moment recently. The Financial Services Authority, with much grinding of gears and clanking of machinery, is belatedly cranking up a significant […]
Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.