OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
The Milk Development Council (MDC) is seeking a marketing director to drive forward marketing of the milk industry and dairy products. It is understood that this is a new position. The marketing division of the MDC was set up at the end of 2002 to help increase farmers’ income from dairy products by improving links […]
There are moments in life when it’s brought home to you with blinding clarity exactly where you stand in the food chain. For everyone involved in financial services communications, there was just such a moment recently. The Financial Services Authority, with much grinding of gears and clanking of machinery, is belatedly cranking up a significant […]
Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.