OTPMedia to sell ads and sponsorship on comedy portal
OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
The Milk Development Council (MDC) is seeking a marketing director to drive forward marketing of the milk industry and dairy products. It is understood that this is a new position. The marketing division of the MDC was set up at the end of 2002 to help increase farmers’ income from dairy products by improving links […]
There are moments in life when it’s brought home to you with blinding clarity exactly where you stand in the food chain. For everyone involved in financial services communications, there was just such a moment recently. The Financial Services Authority, with much grinding of gears and clanking of machinery, is belatedly cranking up a significant […]
Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?