Our cup runneth over for Wolford

Before you start, the answer is “no”. This story does not exist merely as an excuse for the Diary to print a picture of a half-naked lady. It exists because lingerie company Wolford sent the Diary lots of pictures of half-naked ladies, on a CD-ROM that was wearing a (slightly laddered) stocking.

The company wishes to tell anyone who can drag their eyes away from the pictures about its latest range of tights and underwear, Individual Nature.

The range is rich in unnamed “natural fibres” (rather like Weetabix?) and includes a “control dress”, which sounds like something worn in a Channel 4 documentary.

This is all very well, and it’s got them a mention in this column, but the Diary can’t help thinking Wolford would have generated more column inches if it had sent the models, not the CD, to the office in tights.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now