The Vision 100, in association with Adobe, is our way of identifying excellence. We’re not just defining excellence in terms of ‘power’ alone; many people on this list are up and coming names sitting beside far more established figures.
We asked our visionaries for their advice on how to create brilliant marketing. You can see here what they consider to be the best advice they themselves have received, along with tough questions that every marketer should be prepared to ask themselves.
Kathy Parker, senior VP of marketing innovation at Diageo and one of the Vision 100, gives her thoughts on what creates innovative customer care.
And you can read Marketing Week editor Ruth Mortimer’s take on the trends seen in the Vision 100 list.