Outdoor campaign to promote Hulk experience at Madame Tussauds
WPJ Collective has developed an outdoor campaign to promote the Hulk experience at Madame Tussauds. The opening of the attraction coincides with the launch of the cinema film The Hulk.
WPJ Collective has developed an outdoor campaign to promote the Hulk experience at Madame Tussauds. The opening of the attraction coincides with the launch of the cinema film The Hulk.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.