How outsiders and interims are challenging the status quo
Marketing Week Explores: From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking a different path.
As brands look to differentiate and gain market share, many are seeking out experts that can deliver a new way of thinking. Marketing is a hugely transferable discipline and there are far fewer barriers between sectors today, so there are huge opportunities for brands that take a chance on someone with no sector experience but a wealth of brand and marketing know-how.
Likewise, when it comes to instigating change, many brands are turning to interim marketers to come in and offer a fresh perspective. But as time is limited marketers need to be able to hit the ground running.
In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and reporter Molly Fleming discuss how both brands and marketers can benefit from stepping outside their comfort zone.