A survey of 1,000 people by news portal One News Page found 58% thought Google was already becoming too dominant in the search market.
Some 65% of respondents liked the name Bing, while 90% said they would use the expression ‘to bing it’ as a term for searching on the web.
Despite the positive response to Bing, 55% said Microsoft’s search engine wasn’t different enough from Google.
Dr Marc Pinter-Krainer, founder of One News Page, said, “Microsoft has a winner in Bing and in a couple of years it may be a force to be reckoned with. Microsoft finds ways of entering late into mature markets and flexing its huge marketing muscles to grab substantial share.
“My verdict is that Bing will give Google a good run for its money, and the resulting competition in the search engine market can only be a good thing,” he added.
This story first appeared on newmediaage.co.uk