Overtime stacks up for senior marketers
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
Career and salary survey 2016: The results
Jonathan BaconSurvey reveals marketers are overworked and undervalued.
Male marketers earn 21% more than female counterparts
Jonathan BaconThe gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
FMCG marketers earn the most money
Jonathan BaconMarketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Diageo’s global media director: Marketers must keep ‘laser focus’ on digital brand safety
Michaela JeffersonThe Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Lend me your ears: Why marketers are opting for sound over vision
Matt BarkerIn an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.
Marketing ‘lags’ corporate progress on sustainability
Michaela JeffersonMarketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Manny PhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.