Overtime stacks up for senior marketers
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
Career and salary survey 2016: The results
Jonathan BaconSurvey reveals marketers are overworked and undervalued.
Male marketers earn 21% more than female counterparts
Jonathan BaconThe gender pay gap persists across all levels of seniority in marketing, according to Marketing Week’s Career and Salary Survey 2015, with men earning 21% more than women on average – equivalent to an extra £7,298 each year.
FMCG marketers earn the most money
Jonathan BaconMarketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Praise is the ‘most powerful weapon’ in any leader’s armoury, says Lorraine Heggessey
Lucy TesserasLorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Purpose could be ‘the death of brands’, warns Byron Sharp
Michaela JeffersonWarning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Nationwide’s CMO on why marketers should not let themselves be ‘patronised’
Manny PhamRather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
Eve Sleep CEO: Growth does not come for free
Charlotte RogersAs marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.