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EIAA predicts rise in advertising spend

Marketing Week

The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.

HOW to secure 192.com brief

Marketing Week

Directory service 192.com is set to appoint HOW to handle its £1m advertising account as it prepares for a relaunch. The relaunch is an attempt to lure users from its rivals, which include Yell.com, as well as directory enquiries services such as 118 118 and 118 247. HOW will handle all supporting advertising and direct […]

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