Overture, the search engine bought by Yahoo! in July 2003, is to be rebranded Yahoo! Search Marketing Solutions. The name will first appear in the US in the second quarter of 2005, with a roll-out to the rest of the world to follow.
The English Beef and Lamb Executive has created a quality standard mark to reassure consumers of the quality of English meat. The scheme will be supported by a &£4.5m marketing campaign developed by Leo Burnett, with media by OMD, and will launch nationally this week.
The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.
Directory service 192.com is set to appoint HOW to handle its £1m advertising account as it prepares for a relaunch. The relaunch is an attempt to lure users from its rivals, which include Yell.com, as well as directory enquiries services such as 118 118 and 118 247. HOW will handle all supporting advertising and direct […]
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.