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Owning product and the most in-demand skills: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From finance folk moving into marketing to social and digital being two of the most in-demand skills for marketers, it’s been a busy week. Here is my take.
The finance-first marketer
The need for marketers to get close to finance, to speak the language of their peers, and to be more literate in the ways of their colleagues is one much discussed. Illustrating the need earlier this year, effectiveness guru Les Binet said marketers need to be “rooted in hard economics and business sense”.
