Oxby quits 3


3 marketing director Graeme Oxby is leaving the third-generation mobile phone operator after five years. He will be replaced by director of customer marketing John Penberthy-Smith.

Former Vodafone marketer Penberthy-Smith, who joined 3 in October, will report to new deputy chief executive Kevin Russell. Oxby will leave the company in March and is expected to take up a role in the private equity sector specialising in telecoms, media and technology.

Penberthy-Smith held several marketing roles at Vodafone, including head of global voice propositions for Vodafone Group and director of consumer marketing for Vodafone UK.

He says: "3 is the challenger in the market and I look forward to building its leading 3G position by offering compelling customer propositions that are easy to understand."


New challenge, same goal

Marketing Week

After nine years with the marque, Toyota GB’s commercial director Paul Philpott is leaving the company whose fortunes he helped turn around. His new challenge is to reinvigorate Kia – a brand which has many parallels with the Toyota that Philpott joined in 1997. By Robert Lester.


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